What is the best way to attract new business?

5 quick tips

Winning new business and clients is one of the top challenges for any business owner.

And, getting the press to cover your business is a great first step, but don’t stop there.

Here are five things you can do to make sure you maximize press moments and attract new business!

1) Generate a “breaking news” email - The news is hottest when it goes live, so make sure you’re on it with a email ready to go to your prospects.

2) Get social - Prepare posts for LinkedIn, Facebook and Twitter on your company channels, and if you can make a video for TikTok, do it!

3) Extend reach - Ask your team members to re-share the news. This can quickly amplify your news throughout your industry.

4) Support with paid - Giving your news a paid push can’t hurt, especially on places like LinkedIn.

5) Follow-up with more news - Don’t wait too long for your next announcement, keep the momentum going.

For more information on how to make your press work for you and attract attention from your prospects, please email mark@markallenco.com.

Mark Pasetsky is the CEO of Mark Allen & Co., a PR firm based in NYC, which specializes creating breakthrough messaging to connect with your most important audience.