The difference between internal and external communications...

Many organizations think they can share internal details with their team, and not with the press.

That’s just not the case.

I always advise that anything communicated internally is essentially external news and needs to be treated that way.

Whether it’s a new partnership, acquisition, promotions, restructuring or new hires, organizations must act as if any news they share will be covered by the press.

Write up a quick note to your team introducing the news that will be shared externally, and you’ll ensure one consistent message.

The bottom line: There is no difference between internal and external communications.

Mark Pasetsky is the CEO of Mark Allen & Co., a PR firm based in NYC, which specializes in creating breakthrough messaging to connect with your most important audience.