Remember this before sending your next email or text

Tone is everything - especially after the year we’ve just been through.

Before sending, pause for a moment.

Think about the person on the receiving end - and remember what we have all lived through this year.

Remember we’re in a holiday season when many people will feel more isolated and are unable to see their family and friends.

Most importantly?

Be kind and say thank you.

Mark Pasetsky is the CEO of Mark Allen & Co., a PR firm based in NYC, which specializes in creating breakthrough messaging to connect with your most important audience.